Capelle On Golf

Does in your face, super repetitive marketing bother you? I know it bugs me, and there is no worse offender than Titleist.

About 11:40 ET I tried to log on PGATour.com to check out the leaderboard for the W.M. Phoenix Open but their server was down. I then tried the Golf Channel’s leaderboard and met with success, and a sea of super bold Titleist logos that were strategically positioned a quarter inch to the left of each player’s tournament score.

A grand total of 31 of the top 52 players were playing Titleist balls, so their name dominated the leaderboard - it was like looking at Angelina Jolie with her top off - what do you think your eyes are going to be attracted to?

While counting the players in the top 52, I accidentally clicked on a logo - and wouldn’t you know it - I was instantly transported to the Titleist web site.

Now I understand the a company’s got to market  it’s products, but they don’t need to jam their logo down our throats as Titleist has done. If they must remind us that most pros play their ball, why not put a tasteful little T in parentheses next to each users name? As it stands, their over-the-top reminder only alienates me and makes me want to play another brand.

I just tried the PGATour’s leaderboard and it is back up, with no logos. What a relief. In closing, I ask you to take The Great Titleist Leaderboard Challenge:

Golf Channel: http://www.thegolfchannel.com/pga-tour/2010-waste-management-phoenix-open/scores/?v.pos=399&h.pos=0
PGATour: Web site

And the winner is…?